Consulting - Strategy and Management



BALMUDA




US Launch and Brand


Strategy, Messaging, Talent Positioning, Creative Direction, and PR Management
Agency Partner: Kitchen and Company








Consulting - Creative Development



The Good Liver




Video Campaign


Creative Concept, Casting, and Art Direction
Cinematographer: Ryan J Bush













Consulting - In-House Brand Creative Marketing



HUF Worldwide




Spring Collection 2017



Photographer: Brian Kelley
Film Director: John Clayton Lee
Film Editor: Brandon Kuzma
Creative Directors: Sung Choi, Hanni El Khatib








Fall Collection 2016



Photographer: Brian Kelley
Film Director: Brandon Kuzma
Creative Directors: Sung Choi, Hanni El Khatib









Special Projects


Campaign and Capsule Collections









Consulting - Creative Development



NIKE China




Sportswear More Than The Game


Director’s Cut
Agency: Wieden+Kennedy Shanghai
Creative Director: Gino Woo





















Hello





About


Based in Los Angeles, Johnny Le works at the intersection of innovation, culture, and commerce as a curator and photographer.

With a background in filmmaking and brief advertising career stint for major advertising companies and brands in the United States, Le now consults for businesses, institutions, and startups between the Americas and Asia.

In 2013, Le established Galerie Hideout, a migratory art gallery that bridges the art world, divergent communities, and diasporas through thematic collaboration and unorthodox spaces.

In the publishing space, he often contributes as an editor, coordinator, and photographer for digital and print publications.


Clients


Ace Hotel
Airbnb
Aperture Foundation
BALMUDA
Frieze
HUF
Jaguar
Marshall
Moose Knuckles
Red Bull

Contributor

Actes Sud
Franchise
Garagisme
Highsnobiety
Jugular
Laurence King Publishing
New York Times
Office
purple Fashion Magazine

Contact


Photography:
hello@johnny-le.com









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