Consulting - Strategy and Management


US Launch and Brand

Strategy, Messaging, Talent Positioning, Creative Direction, and PR Management
Agency Partner: Kitchen and Company

Consulting - Creative Development

The Good Liver

Video Campaign

Creative Concept, Casting, and Art Direction
Cinematographer: Ryan J Bush

Consulting - In-House Brand Creative Marketing

HUF Worldwide

Spring Collection 2017

Photographer: Brian Kelley
Film Director: John Clayton Lee
Film Editor: Brandon Kuzma
Creative Directors: Sung Choi, Hanni El Khatib

Fall Collection 2016

Photographer: Brian Kelley
Film Director: Brandon Kuzma
Creative Directors: Sung Choi, Hanni El Khatib

Special Projects

Campaign and Capsule Collections

Consulting - Creative Development

NIKE China

Sportswear More Than The Game

Director’s Cut
Agency: Wieden+Kennedy Shanghai
Creative Director: Gino Woo


Johnny Le is a multimedia documentarian, curator, and editor. He is living and working in Los Angeles, New York City, and Portland, OR.

His multimedia documentarian practice captures an ongoing photography montage creating in-between sceneries and portraiture, imbuing a relational candidness with unknown-to-established artists, musicians, and icons. Le extends the photographic rapport formed with his subjects through an experimental curatorial practice, where he builds upon collaboration to present thematic art exhibitions and cultural programming bridging the divergent communities of the art world, entertainment, fashion, gastronomy, music, and the use of unorthodox exhibition spaces.

In 2013 Le founded Galerie Hideout, a migratory gallery exploring the ephemeral ethos of curiosity, chance encounters, and travel. He has curated and organized Galerie Hideout exhibitions in Portland, Los Angeles, and Paris.

He is a contributing editor of Highsnobiety Magazine and editor-at-large for Purple Fashion Magazine. He photographed and has written stories about art, culture, and design in Asia, Europe, and the US.